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The Business of Diplomacy: Insights from Jared Kushner and Steve Witkoff

In Business
March 10, 2026

In the realm of international relations, the intertwining of business acumen and diplomatic strategy is becoming increasingly evident. Jared Kushner, former senior advisor to President Donald Trump, along with real estate mogul Steve Witkoff, has garnered attention for their unique approach to global affairs, which parallels the negotiation tactics prevalent in the business world.

Both Kushner and Witkoff advocate for viewing diplomacy through the lens of deal-making. They argue that effective negotiation in international politics often mirrors the principles of business transactions, where mutual benefits and strategic interests drive discussions. This perspective emphasizes the importance of understanding each party’s objectives to facilitate successful agreements.

Throughout their careers, both figures have demonstrated a knack for navigating complex negotiations, whether in the boardroom or on the world stage. Kushner’s involvement in the Middle East peace process underscores his belief that fostering relationships is key to achieving lasting solutions. Similarly, Witkoff’s extensive experience in real estate has equipped him with the tools to identify opportunities for collaboration across diverse sectors.

This business-oriented mindset can also be seen in their approach to partnerships with foreign nations. By prioritizing economic incentives and mutually beneficial outcomes, they aim to build bridges that extend beyond traditional diplomatic channels. This strategy not only enhances bilateral relations but also paves the way for innovative solutions to longstanding global challenges.

As the geopolitical landscape continues to evolve, the fusion of business strategies with diplomatic efforts may prove essential in addressing pressing issues such as trade, security, and climate change. The insights from Kushner and Witkoff serve as a reminder that effective diplomacy is not solely about politics; it is also about understanding the art of negotiation and the importance of building relationships based on trust and shared interests.